The web is an important new channel for the sale of Travel, but building a web site is not a skill set that resides within a Tour Operator. Often, one of the prime drivers for implementing a Content Management System is usually to enable your own company and staff to control the content, day-to-day, on your web site, without the need for development staff or paying a web development company.
Travelmedia Site Manager is an additional module to Content Manager and allows you to
- Design, Build and Manage your own feature-rich Web site
- Have full control over site sections, navigation and layout
- Simple Word Processor-like text production
- Build and maintain your own image/media Library
- Delegate content production and maintenance through multi-level secure access
- Capture and store Visitor data (registrations/enquiries)
- View dynamic reports on site Traffic (Visitor statistics)
- Link with our e-Campaign tool to drive Email marketing and ECRM
- Link with your CRS (interface permitting) for a fully bookable e-commerce web site
Site Manager is built on open-standard platforms and uses XML format data with pure HTML output to the user's browser, no incompatibilities.
And if you haven't got the resource to set your own site up, we can undertake this for you and then hand it over for you to maintain. And because the design and layout for the site is held in Style Sheet files, making changes to the whole site design (if required) becomes simple. These Style Sheets also control the layout and style of the content delivered from within Site Manager, including font faces, sizes, colours, backgrounds etc.
Sites built using XML are fast and future-proof and can be linked into XML messaging on CRS systems (where possible) to enable a site to become 'bookable' for the customer. Travelmedia can also offer hosting and maintenance for your web site.