New from TravelMedia is our e-Campaign module, which can be used as part of our Site Manager system or as a stand-alone tool.

Email marketing (permission-based) is the most cost-effective tool available to promote your holidays and offers to your customers and provide a high level of 'visibility' and opportunity for your business.  e-Campaign will allow you to:

• Create your own HTML or Plain text Email Campaign content
• Create User profiles and Groups based on selectable criteria (eg. Postcode, interests etc)
  Build and manage contact lists
• Schedule and broadcast Newsletters or Campaigns
• Measure the results of your Campaign by
  • Numbers sent
  • Numbers bounced
  • How many were opened and read
  • How many requested to be unsubscribed

e-Campaign automatically deals with bounced ('unrecognised recipients') and unsubscribe requests, to comply with new legislation.

And if you are using our Site Manager or e-Brochure tools, the email addresses you collect from customers here can be used by this module automatically.